Category Archives: Non-Profit

Matching Grant Promotes Deaf Culture

The Ugly Duckling meets its match…in the form of a matching grant.

Thanks to funding from Cuyahoga Arts & Culture, Cleveland Hearing & Speech Center’s SignStage examines the world of the deaf through a theatrical production entitled, The Ugly Duckling Doesn’t Quack.

SignStage’s regular programming offers theatrical classroom workshops that inspire creative thinking and expression. Working with the Deaf and Hearing alike, Artistic Manager, Bill Morgan, combines theatre arts and American Sign Language to education students and audiences about Deaf Culture.

This summer, SignStage launched a public performance of its modified version of The Ugly Duckling. Hosted at the Chagrin Falls Academy for the Performing Arts, audience members were delighted by a highly animated tale of a deaf duckling and the challenges he faces in navigating the hearing world.

 

In an era of reduced arts funding, Cleveland, OH is fortunate to have Cuyahoga Arts & Culture (CAC). Started in 2006, CAC funds matching grants within Cuyahoga County through monies collected from a tax on tobacco. To date, CAC has invested more than $170 million in over 375 organizations both large and small. As a strong steward of the public’s money, CAC invests more than $15 million annually to bring arts and cultural events to life within the community, making the arts accessible to all.

PJ Wordsmith is proud to announce that Cleveland Hearing & Speech Center received its second CAC grant – stay tuned for the 2019 deaf production of Charlie and The Chocolate Factory to be hosted at the Near West Theatre.

View Full Performance of The Ugly Duckling Doesn’t Quack.

 

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Filed under Grant Writing, Non-Profit

Make Your Voice Heard This #GivingTuesday

Much has been written about developing strategies for effective #GivingTuesday fundraising. As roughly a third of donations occur during the last 3 months of the year, the stakes are high.

Kivi Leroux Miller’s blog post highlights catchy email subject line ideas including:

   – It’s #GivingTuesday. Be a Hero.

   – Our #GivingTuesday Challenge for You

   – Stand Up to Trump on #GivingTuesday

And in today’s political environment with more and more people feeling their voice no longer counts, letting them know that they can vote with their philanthropic dollars may restore their faith in doing good. The right story can make donors feel they can still make an impact – right in their own community.

To help engage both existing and new donors:

 * Find the story that inspires donors to give in challenging times.

 * Make your pitch relevant to them by focusing on local benefits.

 * Keep the dialog going beyond the initial thank you.

 * Share data throughout the coming year to show their contribution is working.

One of the best resources I’ve found is a short free e-book entitled, How to Kick Butt & Take Names on #GivingTuesday, published by Firespring.org.  For tips on building your campaign page to the use of color and the emotions they invoke, visit their website – e-book download button can be found at the bottom of their homepage.

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Filed under Donor Stewardship, Marketing, Non-Profit

A Tale of Donors and Volunteer Firemen

Fireman and puppy

Recently, I received an annual fund donation request to support volunteer firemen in a town in New Jersey, where my grandmother had once lived. I’ve always lived in Ohio (where volunteer firemen are not as common) and can recall having to explain the concept of someone voluntarily running into a burning building. It conjured up images of ordinary civilians braving heat and flames to save families and puppies alike.

Years before I entered the nonprofit world, I received a similar request from the same organization. It had been mailed to my Ohio address, as my grandmother had spent her last months living here. At that time, I called N.J. to tell them she had passed many years ago and asked to have her name removed from their mailing list.

But now as a nonprofit consultant and grant writer, I viewed this most recent donation request with different eyes. Given my grandmother had lived in that N.J. town roughly 20 years and that her brothers had been volunteer firemen, I felt compelled to donate. I could have merely stuck a check in the envelope and send it off with no explanation, but I opted to enclose a note.

After all, we give to feel good about doing good. And in the case of memorial gifts, we give to keep the memory of a loved one alive.

So, I briefly explained my grandmother’s sudden passing from lung cancer, the family’s history of volunteer firemen and that I, her sole granddaughter, was donating in her memory. And of times spent at her N.J. home, lying in bed at night with the sound of the fire alarm sounding – wondering if one of my great-uncles would be fighting those flames. The note was all but six sentences long.

I have to admit my donation was also an experiment. I was curious to know how, or even if, they would acknowledge my donation. I’ve donated to many nonprofits over the years, but this time really was personal – on a different level. So I mailed my check and I waited.

It’s been over two months since my check cleared and still nothing. I wasn’t expecting to be asked to serve as grand marshal in the next town parade, but a letter of thanks would have been appropriate. Ironically, donations were being handled by a bank that has the word Stewardship in their name.

So, what do volunteers (firemen or otherwise) and donors have in common?

The need for recognition – regardless of the level of bravery or size of the donation. A thank-you for helping out when it was needed the most. Development staff, who at times feel like they spend too much time putting out fires, know this but yet it often gets lost in the effort to keep the fundraising process moving forward. Nonprofits enter into an unspoken commitment when they send out annual fund appeals, one that implies in exchange for acknowledging their need for financial assistance, we the donors will be recognized. No balloons or marching bands necessary.  

What experiences or thoughts do you have on donations not being recognized and how organizations might develop a better strategy to address donor recognition and foster stewardship?

P.S. Here’s to donors everywhere that continue to give regardless of recognition, to nonprofits that get it right and to volunteer firemen who risk their own lives to save others.

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Funding Missions: Mission Impossible?

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Whether your nonprofit’s mission is helping to eradicate poverty, improve neighborhoods, end human trafficking, provide healthcare or shelter homeless pets, securing funding can seem like an impossible mission in today’s economic environment.

To honor nonprofits and the grant proposal writers who work to fuel the organizations doing vital work around the country and internationally, the Grant Professionals Association is hosting their Third Annual International Grant Professionals Day.

Grant Professionals do more than write – they help fund missions. By researching potential funders, connecting nonprofits with foundation officers, developing compelling stories for grant proposals by showing the impact an organization has on society and finally, helping to manage awarded grants, Grant Professionals work behind the scenes of nonprofits everyday to improve local communities and empower local citizens.

It’s Time to Celebrate YOU!

No, it’s not as self-serving as it sounds. It’s about celebrating YOU – the nonprofit, the volunteer, the individual donor, the family and corporate foundations – and yes, the Grant Writers. Without all of YOU – Funding Missions really would be an impossible mission.

So, if you’re a grant writer too – thank you for all you do. If you work within or volunteer for the nonprofit sector – thank you for all you do.

And if you’ve ever benefited from the work of a nonprofit – thank them this Friday, International Grant Professionals Day, because the service they provided to help you through a difficult time was likely to have been funded in part by a grant!

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Crafting Stories to Engage Donors, Volunteers and Staff

(This post originally appeared on the Foundation Center and GrantSpace blogs.)

 

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In the wake of the recent election one hard learned lesson is clear – the need to understand the perceptions of your constituents and what motivates them. While it will take months, or possibly years, to see how the new administration will impact philanthropy, the issues nonprofits address remain.

Taking the pulse of your constituents, reviewing your mission and engaging volunteers and donors of all ages and backgrounds by effectively communicating your success stories will help align your organization’s communications and development strategies.

Yet creating engaging and ongoing story content can be a real challenge for many nonprofits. You’ve probably heard the content mantra many times – stories focused on those doing the work and those impacted by your organization’s work should illustrate your successes, inspire action by donors and volunteers alike, and reinforce your mission’s value firmly in the reader’s mind.

Storytelling vs. Random Content

Using storytelling methods to curate content helps focus your message to engage your target audience(s). It also means keeping your storyline going. Think of it as a novel. You wouldn’t write just one or two chapters and stop. Your readers want to know what happens next.

Return to the stories you started last week, last month or last year to let your constituents see the progression of each story. Remind them of the importance of your programs and the urgency of your call to action. And in doing so, you’ll give them a reason to remain engaged with your mission.

Storytelling Strategies:

* Let your mission impact inspire your content creation and create a story arc to move your reader over time from beginning to end. Think of a novel’s progression from conflict to climate to resolution.

* Strategy should drive content creation so have a clear outcome or ending in mind. What do you want to achieve – gain attention from major media outlets; increase program attendance; create momentum for an upcoming capital campaign; or tap into potential volunteers?

* Frame your stories to support your staff’s varied goals by creating solid relationships between the program and fundraising staff and your communications staff. Think of your goals, programs and key players, both internal and external to your organization, as material for upcoming chapters.

* Talk with volunteers and donors and let their stories be heard to give you more diverse characters for a more rounded storyline.

* Help your audience connect with the issue(s) your organization addresses by focusing on the people (not the issue) affected by your work. Tell the story of their struggles as well as their successes, so your readers connect with them on a human level much as they would connect with the protagonist of a novel.

* If you have multiple target audiences, create storylines geared for each of them. Science fiction fans don’t necessarily care to read mystery novels, so write for your readers.

* Leave some of your stories as “to be continued” – the child still waiting to be adopted, the puppy still waiting for its forever home, the teenager still looking for a mentor/tutor – to compel readers to resolve the suspense by remaining engaged through volunteering or donating.

* Avoid content creation by committee by letting groups offer ideas, but leave the crafting of stories to your communications staff or person to ensure a unified voice to your messaging. Think how challenging it would be to read a novel written by five different writers, each in their own voice.

* Remember that data conveys information, but infographics tell a more visual story.

* Repurpose content you already know people valued most based on social media engagement and website analytics. (Authors often borrow from real life when writing fiction – it’s their version of repurposing content!)

As we move forward, nonprofits with a solid storytelling strategy will be better positioned to unite their constituents in supporting the work necessary to continue serving the common good.

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Interpreting Art in Turbulent Times

Cleveland Ohio

Thanks to Land Studio, a non-profit in Ohio City that works to connect people with places through public art and Cracking Art, a group of artists based in Milan, Italy, Cleveland has a new elephant just in time for the Republican National Convention. You won’t find him standing around the “Q” awaiting the arrival of politicians, but in the garden space behind the Transformer Station art gallery in Ohio City.

Additional whimsical, colorful creatures made of a plastic-like material have been placed throughout the city. The view from Superior Avenue as you approach the Cleveland Public Library will cause you to do a double take as blue birds reminiscent of the Twitter logo  greet you at the main entrance, while meerkats keep watch from above.

Cleveland Ohio

Cracking Art has brought its message of social and environmental awareness to over 384 exhibits worldwide, and while I don’t profess to know the artists’ political views, this exhibit seems timely not just in the wake of the RNC, but on a global scale as well. It reminds us of art’s ability to speak to us and how we each bring our own individual life experiences to the process of interpretation.

Birds of a feather do seem to flock together as seen on W. 29th Street in Ohio City, and I couldn’t help but be reminded of Maya Angelou’s autobiography, I Know Why the Caged Bird Sings, when I saw the scene below.

Cleveland Ohio

The Great Lakes Science Center has been visited by a pack of wolves that can be seen on the lawn area between the Science Center and the Rock Hall of Fame. Children and adults alike will enjoy the whimsical nature of this unlikely scene. Yet as security tightens in Cleveland for the RNC and with tragedies in Baton Rouge, Dallas and France, it can feel like the wolves really are at the door.

Cleveland Ohio

As the world continues its precarious balance between tragedy and hope (often inspired by art)  Aesop’s Fable – The Snail and the Rose-Tree – to this day may still bring cause for hope depending on which voice you choose to follow.

“You have led a very easy life,” remarked the snail.

“Certainly. Everything was given me,” said the rose-tree. “But still more was given to you. Yours is one of those deep-thinking natures, one of those highly gifted minds that astonishes the world.”

“I have not the slightest intention of doing so,” said the snail. “The world is nothing to me. What have I to do with the world? I have enough to do with myself, and enough in myself”

“But must we not all here on earth give up our best parts to others, and offer as much as lies in our power? It is true, I have only given roses. But you – you who are so richly endowed- what have you given to the world? What will you give it?” asked the rose-tree.

“What have I given? What am I going to give? I spit at it; it’s good for nothing, and does not concern me. For my part, you may go on bearing roses; you cannot do anything else.  I have mine in myself. I retire within myself and there I stop. The world is nothing to me.”

WHAT DO YOU HAVE TO GIVE TO THE WORLD – WHAT CONCERNS YOU?

 

Snail Photo © Bob Perkosk

More of this public art exhibit can been seen at the Cleveland Public Library’s Eastman Reading Garden.

Read More @ Colorful Creatures Set to Adorn Cleveland Public Library’s Eastman Reading Garden

Exhibit runs through October 14, 2016

Follow on Twitter:  #flockCLE

Thanks to Land Studio for bringing art to public spaces for all to see.

Art Work © Cracking Art
Snail Photo © Bob Perkosk
All Other Photos © Larry Hamill Photography

 

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Filed under All Things Cleveland, Non-Profit, Op-Ed

Fundraising Millennial Style: Crowdfunding

Due to the overwhelming level of support, online fundraising in the wake of Hurricane Sandy was deemed a watershed moment for nonprofit fundraising efforts. By tapping into technology, nonprofits can capitalize on human emotions and a desire to help in times of tragedy.

With crowdfunding, charities of all sizes can solicit donations from large numbers of people, who in turn can engage their extended network of family members, friends and colleagues, through social media sites like Facebook, Twitter and LinkedIn. Using websites like Fundly, Indiegogo  and Causevox, nonprofits can reach millennials not already in their donor base and cultivate the next generation of donors.

In an interview with Nightly Business Report, The Chronicle of Philanthropy’s web editor, Cody Switzer, summed up the benefits of crowdfunding – getting donors involved in your cause at that small level is a good way to get them to the next level, and make them lifetime donors, especially those younger donors who have years and years to give.

In 2012, while the holiday fundraising perennial, the Salvation Army, collected $147 million in their ubiquitous red kettles, they also added $2 million in donations through online kettle bell ringers. You could have almost heard coins landing in those virtual buckets.

And that amount of money can buy a lot more than Kibbles ‘n Bits®. The Warrior Canine Connection, a charity that breeds and trains service dogs for wounded veterans, used a live puppy cam to engage potential donors. Co-founder Molly Morelli’s fundraising efforts went viral when a large foundation starting broadcasting the puppy cam feed to their constituents.

Learn more about growing your online fundraising efforts:

You hear lots about crowdfunding, but what is it?

Millennials Want to Donate to Charities, Save the World. Really

The Effect Crowdfunding Has on Venerable Nonprofits Raises Concern

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Lions and Tigers and Added Revenue Streams – Oh My!

Following the opening of the Greater Cleveland Aquarium with its second floor event venue and the Cleveland Museum of Art’s renovation, complete with an open floor atrium also available for event rental, the Cleveland Metroparks Zoo will join a growing number of area attractions that are finding innovative ways to draw visitors, while increasing revenue streams.

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In Spring 2014, the zoo will unveil its recently commissioned carousel.  Located in Mansfield, OH, Carousel Works will create a swirling vision of 64 hand-carved animals mounted on a 54-foot (in diameter) platform. Arranged on the carousel by habitat, the animals will cover a range from the African grasslands to the tropical forests.

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In keeping with the zoo’s mission, the endangered species themed carousel and surrounding area will promote education and conservation. With lion populations in Africa dropping to record lows, educating the next generation about the need for conservation of exotic animals worldwide couldn’t be more timely.

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According to a Cleveland Metroparks Zoo press release, the Cleveland Zoological Society is committed to raising $2 million in private funds to cover the carousel’s construction and installation, as well as site preparation, slated to include a children’s play area. The zoo also hopes to build an event venue near the pavilion that will house the carousel.

To make a donation…

All images photographed by Pamela J. Willits at the Carousel Works. The carousel figures seen here were part of the Smithsonian National Zoo’s carousel, which opened in Washington, D.C. this past November.

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Cleveland GiveCamp: Coding For Charity

Cleveland GiveCamp‘s name alone might draw some confused looks. But with the tag line, Geeks in the Home of Rock and Roll Coding for Charity, it becomes clear that this is a tech event. A tech event whose mission is to pair creative and technology talent with nonprofits in need.

As part of the national GiveCamp movement, Cleveland GiveCamp hosted its third annual event in July. Held along the shores of Lake Erie, at the LeanDog Boat and Burke Lakefront Airport, the event kicked off on a Friday evening and ended late Sunday afternoon, with teams displaying innovative work that took a weekend to create.

The first year brought together more than 100 volunteers with 21 non-profits, and culminated in nearly $250,000 worth of donated tech services. This year, 200 volunteers worked with 25 non-profits to develop websites, mobile apps and data collection applications, donating $625,000 worth of free services.

Mark your calendars for July 2013, as Cleveland GiveCamp returns to help more non-profits achieve their goals.

TO VOLUNTEER OR BECOME A SPONSOR, please visit Cleveland GiveCamp.

NON-PROFITS CAN APPLY TO ATTEND at Cleveland GiveCamp Non-Profits.

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Fading Face of Philanthropy

After 60 years of supporting arts, education, health and community services, the Helena Rubinstein Foundation will close its doors by the end of the year, according to a recent press release.

Established in 1953, the Foundation contributed close to $130 million to programs that benefited women, children and disadvantaged communities.   Recipients of the Foundation’s final grants included:

Big Brothers Big Sisters

Food Bank of NYC

Memorial Sloan-Kettering Cancer Center

The New York Stem Cell Foundation

At the age of 20, Rubinstein started what would become one of the most successful cosmetic businesses with a single product – face cream. Acknowledging that her fortune came from women, she built her Foundation on the principle that a percentage of her wealth should benefit women and children.

The Foundation was a major beneficiary of Rubinstein’s legacy when she died in 1965, at the age of 94. Over the years, the Foundation’s directors broadened the scope of philanthropic support to reflect the changing needs of society.

Remaining true to Rubinstein’s interest in the arts, final grants were also awarded to:

The Museum of Modern Art

The Shakespeare Society – a Shakespeare in Schools program

Figure Skating in Harlem – an after school sports program for girls

Publicolor – an organization that paints neglected schools and public spaces

While reasons for fading out the Foundation were not given, hers is a face that will be missed within the world of philanthropy.

More on PR Newswire.

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End Polio Now Campaign Spotlighted

Miranova, Columbus, Ohio © Larry Hamill

As a child, I spent summers visiting my grandmother in New Jersey.  She had a life long companion named Tony, a short stocky man with a pronounced wattle to his walk and an underdeveloped arm that he kept tucked against his body like a broken wing.

In my child’s mind, I likened him to a penguin. My grandmother would enlighten me – Tony had polio as a child.  It would have been the early 1900s.

This past week Columbus – among other cities around the world – joined forces with Rotary International to broadcast their END POLIO NOW message by spotlighting the Miranova Building downtown.  Over the past two years, as part of their fight to eradicate polio worldwide, Rotary has been illuminating landmarks including the Sydney Opera House and Chicago’s Wrigley Building.

Sydney Opera House ( Rotary Down Under Photo)

Polio, a disease that paralyzed many and killed others, was eliminated in the United States and most developed countries decades ago. Thanks to mass mobilizations to administer the polio vaccine, other countries followed suit.

Yet in 2009, 10 of the 15 previously polio-free African countries were re-infected. In early 2010, a type-1 outbreak spread from India to Tajikistan, where it has paralyzed 239 children to date.

The effort to raise awareness and money to end polio once and for all also involves those as diverse as Bill Gates and Jane Goodall, whose research with Gombe chimpanzees was once affected by a polio outbreak among the chimps.

The Bill and Melinda Gates Foundation contributes upward of $200 million each year, yet Gates warned in his 2011 annual letter to the foundation that the campaign is still facing a $720 million funding gap for 2011-2012. We are so close, but we have to finish the last leg of the journey writes Gates.

Rotary initially launched its efforts in 1985, a time when 1,000 children were paralyzed by polio every day across 125 countries.  The organization has since contributed more than $900 million to the cause.

Learn more about Rotary and volunteer opportunities by visiting www.rotary.org.

To read more about the Gates Foundation visit www.gatesfoundation.org.

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Community Gardens – Growing Hope

Columbus Community Garden © Larry Hamill

Columbus Community Garden © Larry Hamill

An industrial area off W. 5th Ave. seems an unlikely place for a community garden, yet tucked away there lies the East 8th Ave. Faith Mission homeless shelter. Within view of the Rumpke Recycle Center, colorful plastic wading pools dot a small plot of land behind the shelter. Vegetables spring from the soil filled pools – an unexpected use of objects designed for childhood summer fun.

Operated by Lutheran Social Services, the shelter’s garden is overseen by Dr. Job Ebenezer, along with help from church volunteers. The vegetables are planted in pools containing store bought soil, explains Dr. Ebenezer, because of possible ground contamination from nearby industry.

Working to help feed the homeless is just one of Dr. Ebenezer’s gardening projects. He also maintains a community garden at his local church on Morse Road.  Through the Helping Hands Clinic, the church offers free vegetables to parishioners in need and then sells any remaining produce to raise money for Ebenezer’s organization, Technology for the Poor.

Based on the philosophy of George Washington Carver, an African American scientist who taught sustainable agriculture to poor farmers, Ebenezer continues to address the needs of the under served through Technology for the Poor.

Pedal Power

One of his inventions converts a standard bicycle into a device that can shell corn and peanuts, thresh rice, cut wood and pump water.  Visit YouTube to see Pedal Power at work.

For more info on Dr. Ebenezer’s work, visit Technology for the Poor.

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COME+TOGETHER Over Hunger

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Macy’s has joined forces with Feeding America to make supporting Hunger Action Month (September) almost as easy as whipping up one of your grandmother’s old Betty Crocker recipes.

Macy’s COME+TOGETHER campaign rallies the public to host private theme dinner parties and asks dinner guests to pledge a donation to Feeding America, in lieu of bringing a host gift. Macy’s will match donations dollar for dollar until their goal of 10 million meals is reached. Every dollar received enables Feeding America to provide seven meals for those facing hunger.

Macy's CT2

Click on the graphic above and follow the three easy steps to launch your own fund raising party.  Once on Macy’s web page, you’ll be able to…

Create a Profile with your own picture or avatar or use one of Macy’s icons.

Create an Invitation complete with Party Name, Theme and Map.

Create your Guest List by adding individual e-mail addresses or importing your contacts from Facebook or e-mail provider.  (Macy’s site sends the invites via e-mail for you.)

You’ll also be asked to enter your fund raising goal and suggested guest donation, so your party goers will know what is expected of them.

All party planning details can be managed from your COME+TOGETHER Dashboard including…

E-mail Notifications: Save the Date, Day Before Reminder & Thank You

Post Party Payment via credit card on a Feeding America secured web    page

Menu planning tips and recipes are also provided by theme:

Cajun by Emeril Lagasse

Mexican by Rick Bayless

Pizza by Wolfgang Puck

And of course, Martha Stewart, among others.

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Feeding America is the nation’s leading hunger-relief charity. It is affiliated with more than 200 food banks, including Columbus’ own Mid-Ohio Foodbank, and supplies food to more than 25 million Americans each year, including 9 million children and 3 million seniors.

Feeding America’s web site also has a link just for kids entitled, Be A Hunger Helper. It includes a video of the Cloudy with a Chance of Meatballs film characters and a guideline on How-To Write Your Congressperson to encourage support for fighting hunger in America.

This is Buckeye Country – COME TOGETHER

And turn your next Football Party into a fundraiser!


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Mid-Ohio Foodbank Welcomes Home Gardeners

 Jalapenos © Pamela J. Willits

Jalapenos at Mid-Ohio Foodbank © Pamela J. Willits

Mid-Ohio Foodbank’s This Is Hunger brochure sums it up best – Hunger is not a one-organization issue, it’s a community issue.

As part of the local gardening community, I recently bundled up the surplus from my home garden and delivered it to the Mid-Ohio Foodbank’s warehouse on West Mound street.

There I had the opportunity to spend some time with Christina Christian, MOFB’s digital marketing manager. The Mid-Ohio Foodbank jumped on the social media marketing train long before must of us realized it had already left the station.

With a strong presence on Facebook and Twitter, Christina spends a portion of her day promoting fund raisers and food drives through social media. On-line networking sites have expanded their audience, helping to broadcast their message beyond the reach of their mailing list.

Since the economic downturn, the Mid-Ohio Foodbank has seen a 30% increase in need. Serving as a distribution point, the MOFB supplies food to more than 500 food pantries, soup kitchens, shelters and senior housing sites in central and eastern Ohio.

The statistics are staggering. Forty-four percent of those in need have had to choose between food and heat or electricity, twenty-nine percent have had to choose between food and shelter, thirty-eight percent of all requests involve children and fourteen percent are for senior citizens.

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The good news is that their weighty commitment has them handling over 30 million pounds of food each year. And for every dollar they receive from donors, they distribute $8 worth of groceries. Thanks to the value of their non-profit status buying power, they’ve elevated stretching the dollar to an art form.

Come this October, the Mid-Ohio Foodbank will be stretching those dollars even further as they move into a new LEED certified (environmental friendly) warehouse in Grove City. The move will also triple their storage space.

My Garden Tomatoes © Pamela J. Willits

My Garden Tomatoes © Pamela J. Willits

So, while it’s too late to re-think this year’s backyard garden, it’s never too early to start planning for how you could expand your existing garden to create a surplus to share next summer. And between now and then, the Mid-Ohio Foodbank will still welcome any donation of fresh produce.

For up-to-date info and events, Join their Fan Page on Facebook, Follow them on Twitter @Mid_OHFoodbank or Call 614.274.7770.

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Semper Fi: Leave No Woman Behind

AWP Logo 3

AWP Logo

What began as one young woman’s quest to document other young military
widows like herself, turned into a nationwide, non-profit support group called the American Widow Project. After creating a documentary film that tells the stories of six young military widows, AWP co-founder Taryn Davis, whose husband Michael was killed in Baghdad by a roadside bomb, has taken her stories of healing on the road.

If she rolls through your town, she’ll be hard to miss. She’s the 23-year-old
Texan behind the wheel of a black RV, with the names of hundreds of servicemen lost in Iraq and Afghanistan printed on the sides of the bus. You can track her route on the AWP Tour blog, whose tag line reads, “Unifying the New Generation of Military Widows…On Mile at a Time.”

Putting aside political party lines and individual opinions on whether
our involvement in the war was justified, it’s interesting to note
that it’s a young woman from Texas now on a mission to help carry other military widows through a time of great personal loss. “Military widow is an honorable title,” said Davis in a CNN interview last month. “It signifies our husband’s sacrifice.”

The American Widow Project website reminds us that these young women shouldn’t be the only ones to carry the burden of sacrifice. The site’s Help Board notes that anyone can place a yellow ribbon magnet on their car, but it’s the small deeds, like picking up groceries or offering to mow the lawn for a newly widowed, that are most appreciated.

The website also provides a page for women to post their own stories, while a MySpace page and a Twitter feed @americanwp give them a venue to chat. You can also donate through the website by sponsoring a military widow or helping to fund the AWP RV Tour.

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Mix & Mingle for a Cause, a newly formed Meetup group, will host a fundraiser on Friday, June 26 at the Hyatt on Capitol Square to benefit the American Widow Project, as well as the Mid-Ohio Foodbank. During this economic downturn, food banks across the country are striving to meet a growing demand for food assistance. And for military widows struggling to provide for their families, sometimes a little comfort food can go a long way to heal more than hunger.

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Non-Profits and Social Media – A Cycle for Change

If you’re in the non-profit sector and still aren’t sure how or if your organization can benefit from social media, consider the following story.

In addition to this blog, I also oversee and write content for Larry Hamill Photography’s blog. Last weekend, he photographed ZombieWalk Columbus 2009, as part of his ongoing documentation of Columbus events. Turns out the walk benefited the Mid-Ohio Foodbank, so naturally I linked to the organization in Larry’s blog post about ZombieWalk.

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Once on their website, I followed the link to their Twitter feed. There I learned that if you shop at Kroger, you can use your Plus Card to benefit the Mid-Ohio Foodbank.

Scrolling down their list of tweets, I also discovered FOODFIGHT 6.30, a partnership between the Central Ohio Restaurant Association and Mid-Ohio Foodbank’s Operation Feed. It’s a hunger initiative scheduled to take place on Tuesday, June 30. Participating member restaurants will donate 5% of their sales receipts from that day to Operation Feed, a community-wide food and funds drive.

The event is part virtual food drive, so if you can’t visit a participating restaurant on June 30, you can still help by making an online donation. All donations will help provide food for the hungry in central and eastern Ohio.

Lastly, there was a tweet about ZombieWalk. The numbers weren’t in yet, but word on the street, or at least in the ethers, was that it was a great success. I learned quite a bit – all from a blog posting about zombies. Zombies who had their heads on straight when they created a MySpace page titled ZombieWalk, to promote their fund raising event.

When I log off my blog site in the few minutes, I’ll log into my Twitter account to post a tweet of my own about this blog post, completing the cycle social media tools afford us to help spread our messages for social change.

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Filed under Non-Profit, Social Media