Tag Archives: philanthropy

Make Your Voice Heard This #GivingTuesday

Much has been written about developing strategies for effective #GivingTuesday fundraising. As roughly a third of donations occur during the last 3 months of the year, the stakes are high.

Kivi Leroux Miller’s blog post highlights catchy email subject line ideas including:

   – It’s #GivingTuesday. Be a Hero.

   – Our #GivingTuesday Challenge for You

   – Stand Up to Trump on #GivingTuesday

And in today’s political environment with more and more people feeling their voice no longer counts, letting them know that they can vote with their philanthropic dollars may restore their faith in doing good. The right story can make donors feel they can still make an impact – right in their own community.

To help engage both existing and new donors:

 * Find the story that inspires donors to give in challenging times.

 * Make your pitch relevant to them by focusing on local benefits.

 * Keep the dialog going beyond the initial thank you.

 * Share data throughout the coming year to show their contribution is working.

One of the best resources I’ve found is a short free e-book entitled, How to Kick Butt & Take Names on #GivingTuesday, published by Firespring.org.  For tips on building your campaign page to the use of color and the emotions they invoke, visit their website – e-book download button can be found at the bottom of their homepage.

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Filed under Donor Stewardship, Marketing, Non-Profit

Fading Face of Philanthropy

After 60 years of supporting arts, education, health and community services, the Helena Rubinstein Foundation will close its doors by the end of the year, according to a recent press release.

Established in 1953, the Foundation contributed close to $130 million to programs that benefited women, children and disadvantaged communities.   Recipients of the Foundation’s final grants included:

Big Brothers Big Sisters

Food Bank of NYC

Memorial Sloan-Kettering Cancer Center

The New York Stem Cell Foundation

At the age of 20, Rubinstein started what would become one of the most successful cosmetic businesses with a single product – face cream. Acknowledging that her fortune came from women, she built her Foundation on the principle that a percentage of her wealth should benefit women and children.

The Foundation was a major beneficiary of Rubinstein’s legacy when she died in 1965, at the age of 94. Over the years, the Foundation’s directors broadened the scope of philanthropic support to reflect the changing needs of society.

Remaining true to Rubinstein’s interest in the arts, final grants were also awarded to:

The Museum of Modern Art

The Shakespeare Society – a Shakespeare in Schools program

Figure Skating in Harlem – an after school sports program for girls

Publicolor – an organization that paints neglected schools and public spaces

While reasons for fading out the Foundation were not given, hers is a face that will be missed within the world of philanthropy.

More on PR Newswire.

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Filed under Non-Profit