Much has been written about developing strategies for effective #GivingTuesday fundraising. As roughly a third of donations occur during the last 3 months of the year, the stakes are high.
Kivi Leroux Miller’s blog post highlights catchy email subject line ideas including:
– It’s #GivingTuesday. Be a Hero.
– Our #GivingTuesday Challenge for You
– Stand Up to Trump on #GivingTuesday
And in today’s political environment with more and more people feeling their voice no longer counts, letting them know that they can vote with their philanthropic dollars may restore their faith in doing good. The right story can make donors feel they can still make an impact – right in their own community.
To help engage both existing and new donors:
* Find the story that inspires donors to give in challenging times.
* Make your pitch relevant to them by focusing on local benefits.
* Keep the dialog going beyond the initial thank you.
* Share data throughout the coming year to show their contribution is working.
One of the best resources I’ve found is a short free e-book entitled, How to Kick Butt & Take Names on #GivingTuesday, published by Firespring.org. For tips on building your campaign page to the use of color and the emotions they invoke, visit their website – e-book download button can be found at the bottom of their homepage.